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Bill Gates on blogging

I've just watched Scoble's interview with Bill Gates for Channel 9. What struck me was how enthusiastic Gates becomes when he talks about Microsoft's recent drive to get employees blogging.

Bill Gates in interview

When you think of a company as this amorphous large thing, it's so impersonal... but then when you come in and meet the people, it's like, "oh, that's why they did it that way... and they really are gonna fix that" (laughs)

Once people get to know the people here maybe they'll tell us more about how we could improve our products... through blogging we're hopefully reaching out to a broader set of people that can talk about where we're going and help them feel like they're part of it.

Wise words. I imagine when trying to sell blogging to businesses this would be a pretty convincing video to show them.

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